Helium 10 is an all-in-one tool made for people who sell on Amazon. It helps with finding products, choosing the right keywords, improving listings, and more—all in one place. Customers can expect helpful insights, simple dashboards, and regular updates to stay ahead of changes on Amazon. Whether you’re just starting or already have a store, Helium 10 can help you grow your business faster and smarter.
- All-in-one toolkit
- Accurate keyword research
- Powerful product finder
- Easy competitor tracking
- Amazon FBA friendly
- Can be expensive
- Learning curve initially
Price: $29
I’ve spent the past few years evaluating various tools for Amazon sellers, and I’m thrilled to introduce you to Helium 10, a software packed with impressive features.
I delayed writing this review because the software has so many features that I wasn’t sure where to begin my testing and evaluation.
My Hot Take on Complete Review:
I’d like to talk about how great Helium 10 is. It’s a suite of software that helps Amazon sellers like me in a lot of ways, and it has a lot of great tools that can help us do that. By using Helium 10, I’ve been able to easily find high-ranking keywords, track market trends, keep a close eye on my rivals, and optimize my product listings to achieve exponential sales growth. And here’s the best part: I have an exclusive discount coupon for Helium 10 called BID10 & BID20 that you can use to get these amazing benefits for a lower price.
After going through many Amazon FBA Software and platforms, I found a One-stop solution for Amazon FBA- Helium 10.
This tool, Helium 10, is praised by all Amazon FBAs. Don’t believe us? Stick to this Helium 10 Review, and you’ll get to know what this tool can do for you.
Let’s get straight to the review of Helium 10.
Helium 10 provides everything that a beginner or advanced Amazon seller needs to increase product ranking revenue and, most importantly, profit margins to Amazon sellers.
Quick Overview: What is Helium 10? And Who’s it For?
| Ratings | 4.9/5 |
| Price | From $39 to $279 monthly, depending on the plan |
| Key Features | Highly accurate, with reliable data on sales, keywords, and competitor analysis |
| Support | Responsive, 24/7 support with a robust knowledge base and video tutorials |
| User Interface | Clean, intuitive, and user-friendly dashboard |
| Current Ongoing Discount | Up to 20% off (varies based on subscription and promotions) |
| Best For | Amazon FBA sellers at all levels, from beginners to experienced sellers |
| Learning Curve | Moderate; beginners may need time to explore and understand all features |
| Integrations | Works seamlessly with Amazon Seller Central, Google Sheets, and other popular tools |
| Mobile App | Available for iOS and Android with limited features on mobile |
| Performance | Fast data processing, real-time updates, and powerful analytical tools |
| Customizability | Offers customizable features like alerts, keyword tracking, and reporting |
Helium 10 is a well-known Amazon software suite that has helped over 700,000 sellers create more than $4 billion in sales. This section provides an overview of Helium 10’s capabilities for people who are unfamiliar with it.
It is not as simple as it appears to turn a product idea into a thriving online business. The eCommerce landscape has become more competitive and complex, making success more difficult.
Because a great product does not guarantee wealth, many sellers use software tools to automate their processes and eliminate guesswork.
Helium 10 is the first All-In-One Amazon Software in the industry, providing a comprehensive toolkit for managing your Amazon-based business.
It includes over 30 strong tools that help Amazon FBA merchants with everything from identifying prospective product ideas to building high-ranking product listings and tracking keyword rankings.
It also facilitates competitive analysis and offers a variety of other valuable features.
While Helium 10’s main value is taking an existing Amazon FBA store to new heights and developing a powerful Amazon brand, it also caters to utter beginners.
Newcomers may not need all of the software’s components right away.
Still, for those planning a long-term Amazon-selling career, Helium 10 lays the groundwork for becoming an Amazon power seller and developing a successful business from the bottom up.
Given the wide feature set, a simple overview may not be enough to comprehend Helium 10’s potential properly. This Helium 10 review deeply explores its various applications, key advantages, and rich features.
Helium 10 is designed for a wide range of Amazon sellers, from complete beginners to experienced entrepreneurs looking to scale their businesses.
Newcomers will find the platform valuable for its step-by-step tools that guide them through setting up and optimizing their Amazon FBA store.
As sellers grow, they can leverage more advanced features like keyword tracking, product research, and competitor analysis to refine their strategies and maximize profits.
Whether you’re just starting with a small product idea or are already running a large-scale Amazon business, Helium 10 provides the tools needed for every stage of an Amazon seller’s journey, making it an essential resource for anyone serious about building a successful Amazon brand.
Helium 10 Pros and Cons
Pros
- All-in-one platform: Saves money and eliminates the need to switch between multiple tools.
- Top-tier product validation tools: Includes reverse ASIN lookup, product research, and highly accurate listings optimization.
- Free and Starter plans: Accessible options for new sellers to get started without a large upfront investment.
- Exclusive tools: Helium 10 features proprietary tools like Frankenstein, Cerebro, Magneto, and Scribbles that aren’t available in other software suites.
- Comprehensive SEO and marketing features: Built-in tools for keyword tracking, PPC management, and overall Amazon SEO.
- User-friendly landing page builder: Easily create landing pages to grow your brand outside of Amazon.
- Extensive Amazon training: Access to detailed training resources like the Freedom Ticket course and in-app tutorials.
- Responsive customer support: 24/7 support and a thorough knowledge base for troubleshooting and assistance.
Cons
- No supplier database: Users need to find suppliers elsewhere, adding an extra step to product sourcing.
- Pricey for full access: The full suite of tools can be expensive, particularly for small or new sellers.
- Learning curve: Due to its many features, Helium 10 can take time to learn, especially for beginners unfamiliar with Amazon selling tools.
- Limited mobile functionality: The mobile app has fewer features compared to the desktop version, limiting full access on the go.
Can You Still Make Money From Amazon FBA?
Amazon reigns supreme as the undisputed titan of eCommerce, boasting an impressive 300 million active customers and generating a staggering net sales figure of close to 514 billion U.S. dollars.
Given these immense figures, it’s no wonder why countless online sellers flock to Amazon FBA as their preferred marketplace.
However, Amazon’s success has also attracted over 9 million sellers, fiercely competing for a share of the lucrative eCommerce pie.
While this intense competition may deter some, seasoned and successful Amazon sellers recognize the power of knowledge and the transformative impact of the right tools.
Embarking on the Amazon FBA journey without specialized tools is akin to attempting to lift heavy weights without proper guidance or relying on risky guesswork to identify products that can be scaled effectively.
With a plethora of tools available, selecting the right FBA suite can be a daunting task. Choosing an unsuitable option can lead to wasted time, resources, and potential setbacks.
Before you give up hope, consider this comprehensive Helium 10 review. Having navigated the Amazon landscape ourselves, we can confidently assert that Helium 10 is an invaluable asset for aspiring and established sellers alike.
Let’s delve into the details of this powerful tool and discover how it can empower your Amazon FBA journey.
How To Use Helium 10?
The first thing I did with Helium 10 was create an account on their website. Once I had my login information, I connected my Amazon Seller Central account to Helium 10. This made sure that data could move quickly between the two platforms.
After that, I was ready to take on the world. Helium 10 gave me all the tools I needed to find a fantastic product to start my business or improve the ranks of my current listings using Amazon’s algorithm.
The elements of Helium 10 have helped me sell more on Amazon because they are flexible and work well.
Helium 10 has been my go-to answer for everything, from researching products to ensuring my listings are the best.
It saves me time and effort while increasing my chances of success in the challenging Amazon marketplace. Helium 10 has been a fun ride so far, and I can’t wait to see where it takes me next!
Some of the things that Helium 10 can help you with are:
- Product validation
- Fraud protection
- Refunds
- Sales Analysis
- Email automation
- Inventory management
- Competitor research
- Amazon PPC management
- Keyword research
Benefits of Using Helium 10
1. Product Research: Now, with the help of this tool, you can quickly uncover winning product ideas to discover the most promising and winning products. Along with that, you can just dive deep into those markets to research and validate those ideas.
2. Listing Optimisation: With this tool’s help, anyone can quickly build and optimize your product listing so that you can bring your products to the top of the page.
3. Keyword Research: You can also do profitable keyword research to find the right kind of customers. Now, discover the traffic-pulling keywords to drive traffic to your listing.
4. Keyword Tracking: The best part is that now you can easily track your keywords, including their rank, Amazon badges, and more. If you’re launching a product or simply optimizing an existing listing, you can easily track keywords to track your campaigns and more.
5. Product Launches: With the help of this tool, you can buy products and rank keywords right with the CPR formula. Determine how many units you must sell to rank higher in the page 1 results.
6. Refunds: You can also get a refund for the lost or damaged inventory that Amazon may not have reimbursed you. Easily manage all the repayments with the help of this tool efficiently.
7. Competitor Spying: To achieve something, you must learn from your competitors. And here, with the help of this tool, you can easily discover your competition strategy by uncovering what keywords they are ranking for. Don’t worry. This is not the end.
You can do much more than this with the help of this tool.
With this tool, you can simply do the hijacking and product monitoring alerts, inventory protection, keyword Index Checker, and many more to help you achieve your Amazon goals and make the most profit.
Helium 10 Features and Tools Overview:
The dashboard is kind of simple, and any beginner can relate to it. Let’s review each of its features and see what each component offers.
Let’s take a look at the dashboard here.
1) Black Box- Product Hunt Tool
The product Finder tool is a product research tool that can help sellers find winning and profitable products that they may want to sell based on any criteria.
This is one of the most powerful tools, and it can really deliver extraordinary results based on many factors that you can simply specify to get back what customers are actually looking for.
Just save time and energy on researching every niche existing on Amazon to find the most profitable products to sell on Amazon. You can use this product hunt tool to find suitable products for higher ROI.
2) Helium 10 X-ray
Are you searching through Amazon in hopes of finding all of your following best-selling products? If yes, then just get started with an X-ray right away.
In this Helium 10 review, Xray is an Amazon Product Research. You can find this tool right inside Helium 10 Chrome Extension. It will help you see a market when they browse through Amazon.
This tool, Xray, reveals the simple metric that is most important to Amazon seller sourcing decisions. Just gain valuable insights into a market with high opportunity and even higher future growth potential.
You need to open up Xray on an Amazon search results page or the product page to validate potential opportunities you want to outsource.
Without having any second thoughts, I would like to say with this tool, one can easily make a more informed decision. Just save time and make more money quickly.
3) Magnet- Powerful Keyword Research Tool
The Magnet is one of the marketplace’s most profitable keyword research tools. Many successful Amazon Sellers use these optimal keyword tools for their product listing.
Here, you don’t need to waste time switching between different tools, hoping to find the best available keywords.
But here, with the help of this tool, you can find the best working keywords for your products. All you need to do is enter a seed keyword right into Magnet, and it will generate a list of the most relevant and related search terms in only a few seconds.
Now, you can rank for the most profitable search terms and generate more sales by incorporating the Magnet Keyword Research Tool into your Amazon SEO Process.
With this tool’s help, you can get the most profitable and best keywords you can include on the front and back of your Amazon Product Page.
Simply take advantage of this newly found gold mine of keywords for your Amazon Products Page, and for sure, you will see a hike in your traffic and sales that will increase exponentially.
4) Cerebro- Reverse ASIN Lookup
Cerebro is one of the most profitable tools and is an essential tool for the keyword research process. You only need to enter a product ASIN, and you can get valuable data in seconds.
In this Helium 10 Review, Cerebro is a tremendous tool in discovering your competition keyword strategy and is one of the most popular tools.
All you need to do is simply enter an ASIN, and within seconds, you will quickly receive hundreds and thousands of keyword suggestions.
Here, you can access all of your helpful information, which generally includes broad and exact search volume, the number of competing products, and competitors advertising for particular terms.
Take advantage of the must-have Reverse ASIN Lookup Tool most successful Amazon FBA Sellers use.
5) Frankenstein- Powerful Amazon Keyword Processor
Frankenstein is one of the most powerful Amazon keyword processors on the whole planet. This tool lets you take thousands of keywords and process them into your cash-generating keyword lists in a few seconds.
Here, simply by running de-duplication filters, removing unwanted characters, and sorting the keywords, anyone can quickly process a long list of keywords perfect for your product pages or the back-end keywords.
It can really help you with massive traffic sales.
6) Helium 10 Scribbles-
This tool lets all sellers add the refined and best keyword to their Amazon Seller Central front and back end to optimize their listings.
Also, using optimal keywords will simply attract more to the product listing and inspire more sales as well. Suppose you’re selling products in multiple categories here.
In that case, Helium 10 Scribbles allows you to modify the text field lengths to utilize the tools regardless of the character’s limitations.
With the help of this tool, you will never miss out on using any valuable keywords when you’re writing optimized titles, bullet points, descriptions, and backend search terms to yield better sales results.
7) Keyword Tracker- Product Rank Tracking
Knowing what works and what doesn’t is essential when selling on Amazon. Keyword Tracker tool lets you keep a log of the changes you have made in your marketing and optimization efforts.
With that, you can easily visualize how those changes affected where your product listing ranks for some of them, particularly given keywords.
In this Helium 10 review, we saw that this tool will also provide valuable information on your competition by displaying where your products rank for various keywords and phrases.
You can quickly discover the keyword with low competition that can be easily optimized to get better results. Now, you can easily take your Amazon Search Engine Optimisation to a new level.
8) Index Checker Helium 10
Index Checker Helium 10 tool generally allows all the sellers to determine which of their back-end and front-end keyword terms are usually indexed by Amazon and which are not.
It also happens that some wrong keywords might not be suitable for your product pages, and to be more effective, just enter in the competitor’s ASINs and check what keywords they rank for and don’t rank for.
This tool will save you tons of time as the indexing checker might take up to 4 hours, but with this tool, that work can be done in 30 seconds.
9) Inventory Protector- Guard Against Scammers
We all know that running promotions is significant to your success on Amazon, and it’s more likely to buy something from you. This tool prevents all Amazon shoppers from using this trick to cut traffic.
Through their simple and easy-to-use dashboard, you can have the option to simply control all of the maximum order quantity for your entire FBA inventory. Find the products you generally like to protect from the maximum order quantity.
No doubt, with the help of an Inventory protector, you can ensure your inventory is safe from being oversold right during your next promotion.
10) Refund Genie- The Inventory Reimbursement Finder
If you have lost or damaged FBA inventory, you can qualify for an Amazon Seller Refund. Yes, now you can manage that task with the help of Refund Genie.
Refund Genie locates your lost or damaged inventory that Amazon must reimburse.
Now, you can have all the detailed reports that can be quickly generated to collect what you own and recoup your losses easily.
11) Trendster- Products Trends Finder
This tool lets you quickly analyze the products you’re considering sourcing to check their trends. But now you will be able to determine in a matter of seconds the effect that has steady sales year-round.
And in case of any significant demand fluctuations, one can tie up your cash in slow-moving inventory. Now, you can understand the market trends to get the maximum benefit.
12) Misspellinator- Keyword Misspelling Extractor
We all know that a misspellinator is one of the most underrated ways to generate more sales when it comes to listing optimization, and simply by including the familiar misspelling, people can type right into the search box on your product’s back end.
You can easily attain great heights of sales and rankings.
But here, this tool lets you quickly find the top misspellings for your keywords so you can just start earning with your mistakes. With this tool, you can use misspellings to sell more Amazon FBA Products.
Helium 10 Pricing Plans
Helium 10 cost was determined to be much more than those of competing applications with comparable functionality. Helium 10, on the other hand, has significantly more features than other tools.
It groups them into packages with varied costs to provide more complete and tailored solutions.
1. Starter Plan – $39/month or $29/month (billed annually)
Perfect for beginners who need essential tools and training to launch their Amazon business.
Includes:
- Product research tools
- Keyword research
- Basic advertising tools
- Insights dashboard
- Analytics
- Listing optimization
- Core operations features
- Access to learning resources
2. Platinum Plan (Most Popular) – $99/month or $79/month (billed annually)
Ideal for sellers ready to grow their Amazon business using AI-powered tools and advanced insights.
Includes everything in Starter, plus:
- Full keyword research access
- Enhanced analytics
- Listing optimization suite
- AI-driven advertising tools
- Expanded operations and tracking features
3. Diamond Plan – $279/month or $229/month (billed annually)
Designed for expert sellers and teams scaling up with high-volume needs and advanced capabilities.
Includes everything in Platinum, plus:
- Increased usage limits
- Multi-user account access
- Advanced insights and alerts
- Access to premium features and add-ons
- Dedicated support for scaling operations
Bonus Tip: Save up to 25% by choosing an annual plan.
Add-Ons and Additional Costs
Helium 10 also offers several add-ons for users who want to enhance their subscription with specialized features. Some notable add-ons include:
- Helium 10 Cerebro & Magnet: For advanced product and keyword research.
- Adtomic: For AI-powered PPC automation.
- Trend Analyzer: To keep track of product and keyword trends.
- Follow-up: For email automation and customer engagement.
These add-ons are available on all plans but may have additional costs, depending on the features you need.
What’s New in 2025: Helium 10 Continues to Innovate for Amazon Sellers
Helium 10 remains one of the top Amazon seller tools because it constantly evolves with the needs of its users.
In 2025, we’ve already seen significant updates that improve how sellers manage their Amazon businesses.
AI-Powered PPC for Smarter Advertising
One of the standout features is the introduction of AI-powered PPC, now available on the Platinum plan.
This update allows Amazon sellers to run automated, smarter advertising campaigns without needing to upgrade to the highest-tier subscription. It’s a game-changer for optimizing your PPC strategy and boosting visibility.
Helium 10 Xray for Influencers and Creators
For Amazon influencers and affiliate marketers, the Helium 10 Xray tool has been upgraded with a dedicated mode specifically for creators.
This new feature is now accessible on the Starter plan, making it easier for creators to dive into Amazon product research and performance analysis from the get-go.
Advanced Search Data with the Search Query Performance Analyzer
If you’re on the Diamond plan, you’ll gain access to the Search Query Performance Analyzer. This new tool allows you to instantly compare Amazon search data with your own sales and keyword performance.
Say goodbye to manual downloads and time-consuming research—everything is now available right within the platform.
These 2025 updates highlight that Helium 10 is not only adding new features but also actively listening to the needs of Amazon sellers.
With these upgrades, Helium 10 continues to solidify its place as one of the most powerful and user-focused tools in the Amazon marketplace.
FAQs
How does Helium 10 help improve Amazon sales?
By providing data-driven insights, Helium 10 helps users identify high-potential products, optimize listings with effective SEO techniques, and track competitors' strategies, all crucial for boosting sales.
️ What are the key features of Helium 10?
Key features include Black Box for product discovery, Xray for market analysis, Magnet for keyword research, and Frankenstein for keyword processing, among others.
Can Helium 10 integrate with other tools?
Yes, Helium 10 integrates with several other e-commerce and business management tools, enhancing workflow efficiency and data analysis capabilities.
How secure is Helium 10 for user data?
Helium 10 prioritizes user data security with robust encryption and compliance with industry standards to ensure that all seller data is secure.
Are there any alternatives to Helium 10 that offer similar features?
There are other tools available that offer similar functionalities, including Jungle Scout, Viral Launch, and AMZScout, which also provide comprehensive tools for Amazon sellers.
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Conclusion: Helium 10 Review 2025
No doubt, Helium 10 is one of the finest and most powerful software tools for Amazon Sellers.
It can help you find high-ranking keywords, identify trends, spy on your competitors, and optimize your product listing to increase sales and conversions.
If you’re already selling on Amazon or planning to start, then it’s time to start with Helium 10. It is one of the finest sets of tools that will really save you tons of time and help you increase sales and conversions.
I highly recommend Helium 10. The best part is that you can get a FREE TRIAL right away. With the free plan, you can check out all the features and then go for the paid versions.
I hope this Helium 10 Review helps you to understand the tool better. If you’re an Amazon FBA business, let us know which device you use to get more sales right in the comment section below.
